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Mobile Banking Adoption by Under-Banked Communities in the United States: Adapting Mobile Banking Features from Low-Income Countries
By: Negash, S.;
2011 / IEEE / 978-1-4577-0497-0
This item was taken from the IEEE Conference ' Mobile Banking Adoption by Under-Banked Communities in the United States: Adapting Mobile Banking Features from Low-Income Countries ' This research in progress paper adapts a theoretical framework from Internet Banking domain and test it in a new domain, conducts empirical study to test the theoretical framework in the US, and identifies common mobile banking features in low-income countries and tests their adaption in the US. The Technology Acceptance Model (TAM) is used to test student behavior in Mobile Banking use. We test eight constructs that were found to affect Internet Banking use and adapt it to mobile banking use. The constructs include perceived usefulness, perceived ease of use, perceived enjoyment, mobile network quality, security and privacy, trust, awareness, and regulation and compliance. The study is under progress.
Mobile Banking Adoption
Technology Acceptance Model