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Global Culture -- Research Starters Sociology

By: Flynn, Simone I.;

2009 / EBSCO


This article will focus on global culture. Understanding the characteristics, causes, and issues associated with global culture is vital background for all those interested in the study of cultural change. This article explores global culture in three parts: (1) an overview of the forces that create global culture including economic and political globalization, information technology, mass media, and the global environment; (2) a discussion of the effect that global culture, and globalization in general, has had on the Yanomami of Brazil; and (3) a description of the issues associated with the spread of global culture including ethnocentrism and xenocentrism.