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Virtual Coach, Virtual Mentor:

By: David Clutterbuck; Zulfi Hussain;

2010 / Information Age Publishing / 9781607523109


In the case of virtual coaching and mentoring (or e-mentoring and ecoaching; or coaching/mentoring by wire—choose your own preferred nomenclature!) there are hundreds, perhaps thousands of programs and initiatives across the world. Yet there is comparatively little in the way of comparison of good practice or academic evaluation of what does and doesn’t work. We found numerous individual case studies but a dearth of empirical research and no significant collection of cases to illustrate the diversity of applications. Virtual Coach, Virtual Mentor provides a wide variety of perspectives on a rapidly growing phenomenon. We hope and intend that it should make a timely and significant contribution to good practice and to encouraging more practitioners and their clients and more organizations to experiment with using electronic media to enrich coaching and mentoring. The view of ecoaching and e-mentoring is firmly one that these new media are less a replacement for traditional face-to-face than an enhancement of learning alliances in general. We see no evidence of fewer face-to-face coaching or mentoring relationships—on the contrary, they continue to become more popular and widespread. Rather, we see that virtual coaching and mentoring both enrich predominantly face-to-face relationships, by connecting partners at times between formal meetings, and open up coaching and mentoring to new audiences and new applications.


  • Contents
  • Foreword
  • Introduction
  • Section I: What Do We Know about Virtual Coaching and Mentoring?
  • Ch 1: Welcome to the World of Virtual Coaching and Mentoring
  • Ch 2: Making the Virtual Developmental Program Work
  • Ch 3: The Technology in Practice
  • Ch 4: Perspectives on E-Development
  • Ch 5: Critical Success Factors in E-Mentoring for Small Business
  • Ch 6: Expanding the Business Value of Mentoring with a Web-Based Process
  • Ch 7: Virtual Coach and Mentor Supervision
  • Ch 8: E-Coaching
  • Section II: Organizational Case Studies
  • Ch 9: E-Mentoring
  • Ch 10: The Brightside Trust
  • Ch 11: Connect Assist Coaching Case Study
  • Ch 12: Web-Based Mentoring
  • Ch 13: E-Mentoring @ Staffordshire University
  • Section III: Individual Case Studies
  • Ch 14: Individual Case Studies
  • Contributors